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    Home»Real Estate News»AI’s 9-9-6 Grind is Rough on Workers, Rosy for Real Estate

    AI’s 9-9-6 Grind is Rough on Workers, Rosy for Real Estate

    Team_WorldEstateUSABy Team_WorldEstateUSADecember 20, 2025No Comments5 Mins Read
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    Might a brutal work schedule be the deus ex machina business actual property’s been ready for?

    New York has lengthy prided itself on being the town that by no means sleeps. However even by Huge Apple requirements, the newest mantra circulating amongst some AI firms sounds excessive: 9-9-6.

    Don’t get it confused with 6-7: this new quantity means 9 a.m. to 9 p.m., six days every week, a piece schedule with roots in China’s tech sector that’s been creeping into Silicon Valley, and now, Manhattan. The grind might be a boon for business actual property, driving demand for workplaces constructed for lengthy hours and residential developments near the place folks work.

    “What pursuits me concerning the AI firms that we’re coping with is that they’re very completely different in tradition than what we consider as the standard tech firms,” Mary Ann Tighe mentioned at this month’s NYU Schack Institute of Actual Property capital markets convention. In different phrases, they aren’t the standard tech corporations with kombucha faucets and informal Fridays. One AI govt allegedly instructed her bluntly that their tradition is 9-9-6.

    “Now you describe why we’re seeing such unimaginable progress right here,” Tighe mentioned of the AI sector. “What number of workforces are there in our nation the place you may get a big physique of workers who signal on for 9-9-6?”

    Lengthy hours and the weekend grind aren’t new to sectors like finance and regulation. However a 72-hour workweek takes that hard-charging tradition to a brand new excessive. The 9-9-6 buzz began effervescent up not too long ago in Silicon Valley amid the AI arms race, with job listings hinting at 70-hour weeks and weekend spending spikes at office-adjacent companies suggesting that individuals aren’t signing off, based on the New York Occasions. 

    That very same relentless work ethic seems to be migrating east, the place New York Metropolis-based AI startup Rilla’s web site discourages candidates who aren’t “enthusiastic about” in-person, 70-hour workweeks from making use of, as Quick Firm not too long ago reported.

    New York office-to-residential builders at the moment are focusing on the 9-9-6 crowd. Rudin, for instance, is changing 845 Third Avenue into 411 flats and 355 Lexington Avenue into 297 items, betting that these well-paid professionals will go for comfort and proximity over historically residential neighborhoods. 

     “The 9-9-6 is who our market is for,” Invoice Rudin mentioned on the convention.

    “In the event you’re working at Citadel, Blackstone, Blue Owl or JPMorgan alongside Park, Madison or Sixth, chances are high you’re already logging these hours, or worse,” Rudin mentioned. “The query then turns into logistical: Would you like a 20-minute subway journey residence simply to show round and do it once more, or do you wish to stroll three blocks to a brand new house with a gymnasium, workspaces and facilities constructed for individuals who would possibly nonetheless be engaged on Sunday?”

    Town that by no means sleeps could also be dwelling as much as its identify.

    What we’re occupied with: At its most up-to-date earnings name, CBRE Chairman and CEO Bob Sulentic mentioned knowledge facilities produced practically $700 million of income within the third quarter, up 40 % 12 months over 12 months. Different brokerages have reported comparable outcomes. A brand new crop of younger brokers is cashing in on knowledge heart land offers and racking up hefty commissions. Who’re the highest gamers? Ship a be aware to elizabeth.cryan@therealdeal.com.

    A factor we’ve discovered: Heisman Trophy winner Fernando Mendoza interned at actual property funding corporations ACRE and Newmark within the San Francisco Bay Space after graduating from UC Berkeley’s Haas College of Enterprise final spring. Mendoza transferred this 12 months as a redshirt junior to Indiana College, the place he threw 33 touchdowns and had six speeding touchdowns for the season.

    Elsewhere…

     – Health coach Jerry Genesis allegedly bilked at the very least eight would-be renters in Manhattan and Brooklyn out of greater than $100,000 by pretending to have flats obtainable for sublet, then charging bogus move-in charges to unsuspecting victims, the New York Post reported. Not one of the renters had been in a position to transfer into the flats they thought they’d subleased, per the Put up.

     – Gov. Kathy Hochul introduced that 2025 has been one of many most secure years on the subway up to now this century, The New York Times reported. Besides for 2 years throughout the peak of the pandemic, main crime on the subway is at its lowest stage since 2009, and the system is on tempo to have its second-lowest crime price for the reason that Nineties, based on the governor’s workplace. Main crimes embrace rape, homicide, theft and felony assault.

    – Republican Rep. Elise Stefanik announced she is not operating for governor of New York. Stefanik, a staunch Trump supporter, introduced her marketing campaign to unseat Kathy Hochul final month. She can also be vacating her seat in Congress. 

    Closing time

    Residential: The highest residential deal recorded Friday was $21.3 million for a 4,183-square-foot, sponsor-sale condominium at 111 West 57th Road within the Plaza District. Nikki Discipline, Ben Pofcher, and Jeanne H Bucknam with Sotheby’s had the listing. 

    Business: The highest business deal recorded was $6.65 million for a 15-unit house constructing at 977 Manhattan Avenue in Greenpoint. 

    New to the Market: The best value for a residential property hitting the market was $20.5 million for an 8,000-square-foot townhouse at 123 East 71st Road in Lenox Hill. The Benalloul Workforce with Corcoran has the itemizing. 

    Breaking Floor: The biggest new constructing allow filed was for a proposed 86,241-square-foot, 11-story mixed-use mission with 72 items at 11-35 thirty first Drive in Astoria. Angelo Ng + Anthony Ng Architects filed the allow on behalf of Li Qing.

    — Matthew Elo





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