Zara is coming to Williamsburg, including to the growing roster of shops betting on the Brooklyn neighborhood.
The Spanish quick vogue large inked a lease at L3 Capital’s new retail growth at 184-192 Bedford Avenue, The Actual Deal has discovered. The brand new location will occupy house on the decrease degree, floor and second flooring of the 24,000-square-foot constructing, in line with sources with data of the deal.
The precise dimension and size of the lease weren’t identified. The asking lease was about $450 per sq. foot for the ground-level house and $150 per sq. foot for the second ground, in line with a supply.
MCD Retail’s Mitchell Dearman represented Zara within the deal. Newmark’s Ariel Schuster and Tyler King represented the owner. Not one of the brokers responded to requests for remark. Representatives for the owner and Zara additionally didn’t reply to requests for remark.
Zara is the most recent model to plant its flag alongside Williamsburg’s North Sixth-Bedford hall, placing the favored business strip into competitors with established Manhattan markets like Soho and Fifth Avenue. Chanel Magnificence, COS and Reformation have all opened shops there in recent times, and Hermès is slated to open in September.
Asking rents reached a brand new peak in 2025, averaging $400 per sq. foot, in line with the Actual Property Board of New York’s H1 Brooklyn Retail Report, the newest out there knowledge. That was up from $340 per sq. foot on the finish of 2024. Rents for probably the most prime storefronts are approaching $600 per sq. foot and many of the out there storefronts are newly redeveloped areas, in line with REBNY.
The constructing slated to deal with the brand new Zara location sits between North Sixth and North seventh streets, the place Chicago-based personal fairness agency L3 Capital demolished 4 vacant buildings and constructed a two-story business constructing that was accomplished final 12 months. Intuit TurboTax just lately opened a retail location on the bottom ground.
Since launching in 2009, Domenic Lanni’s L3 has turn into a dominant proprietor of high-end city retail, with a concentrate on tough-to-enter submarkets resembling Williamsburg, Fulton Market and the Gold Coast in Chicago, and Boston’s Again Bay.
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