RE/MAX is accelerating the combination of AI and cutting-edge know-how to remodel how agents interact with purchasers, generate leads, and ship outcomes. Initiatives like Max AI, MaxRefer, MaxEngage, and HomeView leverage real-time knowledge, customized advertising and marketing, and AI-driven instruments to streamline the homeownership expertise and empower its brokers. Main this innovation is Travis Saxton, EVP of Technique at RE/MAX, who has spearheaded the rollout of those applied sciences, together with AI-powered coaching by way of Sky AI and SkyStudio, redefining the way forward for real estate by combining human reference to next-generation instruments.
HousingWire: Since becoming a member of REMAX in early 2025, you’ve elevated the tempo of innovation rollout throughout the community. What position do you see AI and knowledge enjoying in optimizing operations and decision-making to boost the expertise for brokers and shoppers?
Travis Saxton: AI is rapidly changing into an on a regular basis utility for our brokers, woven into the material of all the pieces we do. With 15-20 AI already stay or in growth, REMAX is getting into into a brand new period of innovation. This 12 months, we launched Max AI, a lead conversion and nurture assistant, and an AI-powered international advertising and marketing automation platform that adjusts adverts in actual time and builds omnichannel advertising and marketing campaigns throughout Fb, LinkedIn, Instagram, Google, YouTube, Print campaigns, and extra. Brokers can even create campaigns immediately utilizing generative AI video instruments by way of Advertising as a Service (MaaS), with marketing campaign knowledge feeding real-time vendor stories.
RE/MAX can also be rolling out an AI e mail assistant and piloting instruments similar to AI staging and redesign with RE/MAX Hallmark, RE/MAX Escarpment, and RE/MAX Realtron, with enlargement quickly throughout the community. Knowledge stays on the core of this technique, powering personalization and effectiveness inside the MaaS platform to create extra revolutionary, extra tailor-made advertising and marketing. For RE/MAX, AI isn’t only a instrument — it’s fueling a quicker, extra artistic future for brokers and purchasers alike.
HW: How is technology reshaping the agent/shopper relationship, particularly by way of predicting developments, buyer conduct and funding alternatives?
TS: AI and Expertise make knowledge extra accessible, extra customized, and extra empowering, enabling essentially the most trusted, productive, {and professional} brokers in actual property. We use know-how to reshape the long-term consumer-agent expertise and have a best-in-class HomeView expertise for shopper communication and collaboration. We will personalize and customise the homeownership expertise with correct AVMs, Market Experiences, House Upkeep, Home Ownership, and House Administration options. We’re forward of the curve at REMAX with know-how no person else in actual property has.
HW: How can actual property professionals embrace know-how, improve the shopper expertise and push the boundaries of innovation to outperform the competitors?
TS: REMAX resides proof of the ability of a worldwide community amplified by know-how. Our MaxRefer platform leverages AI to scale connections throughout our community, enabling brokers to attain exceptional outcomes. For instance, at our luxurious retreat in Austin, I met an agent who closed 51 offers solo — 27 of which have been broker-to-broker referrals; demonstrating how our scale, know-how, and AI options speed up real-time connection and collaboration.
On the patron aspect, Max AI is remodeling engagement by producing tens of hundreds of leads on REMAX web sites and can increase to agent web sites in November. Max can reply itemizing questions, schedule showings, and supply neighborhood and faculty insights, all customized and at all times obtainable. By repeatedly evolving, Max enhances client entry to real-time info, illustrating how REMAX is main the industry in AI and innovation.
HW: What applied sciences past AI do you assume may have the largest influence on actual property within the subsequent 5 years?
TS: At REMAX, we have now launched the business’s first international loyalty, rewards and engagement platform with MaxEngage. Brokers earn factors for getting loud, finishing challenges and interesting with the neighborhood. It’s aggressive, enjoyable, and efficient: high brokers can redeem factors for swag, occasion tickets, and extra. We imagine this platform is just the start of how brokers work together with know-how and advertising and marketing methods.
We’re additionally leaning in closely to the connection to the house. HomeView is a key a part of a broader technique to combine REMAX into the homeownership expertise. The way forward for homeownership is evolving, and we’re pioneering applied sciences and partnerships that allow us meet shoppers the place they stay, work, and play.
HW: What coaching and assist does RE/MAX supply to make sure brokers can successfully use the newest instruments and applied sciences to succeed?
TS: Whereas REMAX already presents intensive coaching and training, AI will rework the best way our brokers be taught and develop. We’re excited to be creating an AI-powered coaching, training, and training resolution with Sky AI, which is able to stay on our SkyStudio — our future intranet for actual property and private teaching. It’ll carry all of your instruments collectively in a single absolutely built-in place.
HW: In your view, how can know-how assist degree the enjoying area for brokers of all sizes?
TS: That is the place the tough actuality — and, most significantly, the chance — will set in. REMAX brokers are lucky to have immense expertise on our management staff, innovating extraordinarily rapidly, however brokers who use AI can be extra productive than those that don’t. It’s like when the bicycle was invented: at first, you’re a little wobbly and must be taught to stability, however when you get used to it, the effectivity in comparison with strolling or working is immense. That is how brokers want to consider AI, and at REMAX, we’re pushing these bounds to shorten that studying curve and assist our community. We’re excited to be in over 115 nations, extracting the very best AI methods from across the globe and bringing them to REMAX.
