The Monogram has handed over the gross sales reins for the second half of its sellout.
A Brown Harris New Growth Advertising workforce led by Candice Milano and Malessa Rambarran of the MR Staff is taking on gross sales on the 191-unit challenge at 135 East forty seventh Road in Midtown East.
The BHSDM workforce is taking on gross sales from Douglas Elliman on the property, which handed the midway level to sellout earlier this yr. A spokesperson for Elliman didn’t reply to a request for remark.
“Absorption total has been superb,” mentioned BHSDM president Stephen Kliegerman. He mentioned the constructing’s possession felt that with slightly over 90 items left to promote, it might be “smart to usher in a recent strategy with new eyes [and] some new advertising and marketing concepts” to shut out the challenge over the following 24 months.
A lot of the gross sales to this point have taken place by way of the underside half of the constructing, leaving BHSDM to promote the pricier higher sections (Douglas Elliman offered a $4.8 million penthouse in 2025).
The constructing is not going to undergo a wholesale repricing, however the workforce has been “proper pricing the items within the constructing which can be remaining to the comps within the constructing in order that the constructing has slightly bit extra consistency,” based on Kliegerman.
Facilities embody a wellness heart, in-house spa, 24-hour concierge and three,500 sq. ft of rooftop house.
Developed by Navigation Capital Group, a Manhattan-based affiliate of China’s Hopson Growth, the challenge represented an enormous wager on the historically business neighborhood of Midtown East.
The event is simply blocks away from prime business properties like One Vanderbilt and JPMorgan’s 270 Park Avenue, which Kliegerman mentioned has spurred curiosity from individuals who dealing with return-to-office calls for.
“We’re discovering much more individuals who wish to have a handy commute and never essentially be in what traditionally had been the extra residential neighborhoods,” he mentioned.
BHSDM additionally led gross sales from 2020 to 2023 on the Selene apartment, developed by Vanke US and RFR Holding, close by at 100 East 53rd Road. The challenge struggled for years amid infighting between Vanke and former companion Aby Rosen because the pandemic roiled the commercial-heavy district. However since 2024, it has put 29 of its 93 items into contract, based on Marketproof.
The MR Staff is coming off a profitable stint at Minrav Growth’s apartment growth in Kips Bay dubbed the VU, the place they’ve offered 97 of the 99 items with only a penthouse and a two-bedroom remaining, based on Marketproof.
Hopson, certainly one of China’s largest property builders, purchased the Monogram site for $115 in 2019 and broke floor a yr later. In 2021, Navigation changed Josh Schuster’s Silverback Capital within the challenge. In 2024, the developer secured an $185 million inventory loan from Kriss Capital of New York that retired the $156 million development mortgage the challenge acquired from Fortress Funding Group in 2022.
Learn extra
Midtown East condo project snags $185M inventory loan
Hong Kong developer drops $115M on stalled Manhattan site
Silverback, Hong Kong group to build Midtown condo
