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    Home»Real Estate News»GFP Separates Development Business from Rest of Firm

    GFP Separates Development Business from Rest of Firm

    Team_WorldEstateUSABy Team_WorldEstateUSAApril 28, 2026No Comments2 Mins Read
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    Jeff Gural’s GFP Actual Property is bringing a brand new affiliate to life: GFP Improvement.

    Gural’s nephew, Brian Steinwurtzel — recent off an appearance at The Actual Deal’s roundtable occasion — was named chief govt officer of the entity, the Industrial Observer reported. The enterprise shall be targeted on improvement initiatives in New York Metropolis and Jersey Metropolis.

    Gural mentioned the break up was completed to restrict market confusion and provides credit score when it’s because of Steinwurtzel.

    “Each time he was doing a deal and I’d look within the magazines, it might have my image and say Jeff Gural’s GFP is doing one thing,” Gural mentioned, noting the disconnect between the initiatives the 2 executives labored on.

    The day-to-day shouldn’t change a lot with the GFP Improvement inception, as Steinwurtzel was already main the mum or dad firm’s improvement division. It’s extra an acknowledgment that Steinwurtzel and Gural are doing various things because the latter focuses on the corporate’s legacy portfolio, which incorporates properties in Soho and the Garment District.

    Steinwurtzel’s improvement initiatives at GFP have included plenty of Manhattan conversions, together with 100 Gold Avenue, 25 Water Avenue and 222 Broadway. 

    In the direction of the tip of final 12 months, the New York Metropolis Financial Improvement Company selected GFP to redevelop the 10-story workplace constructing at 100 Gold within the Monetary District right into a mixed-income residential constructing, which is deliberate for 3,700 items, together with 25 % designated as reasonably priced.

    Going ahead, Steinwurtzel mentioned the event entity would take an “agnostic” method to choices, persevering with to eye property comparable to workplace developments, life sciences buildings and ground-up residential initiatives. 

    GFP Actual Property’s pursuits, in the meantime, seem to incorporate the Chrysler Constructing. Final month, Gural was reported to be in advanced talks with Cooper Union to accumulate the bottom lease for the property. Cooper Union started advertising and marketing the bottom lease final spring after terminating its cope with Aby Rosen’s RFR, which had defaulted on lease funds.

    — Holden Walter-Warner

    Learn extra

    NY developers dish on future of offices at TRD Roundtable


    GFP Real Estate co-CEO Brian Steinwurtzel with 100 Gold Street

    City picks developer for 100 Gold Street conversion


    GFP's Brian Steinwurtzel and Jeff Gural with the Chrysler Building

    Jeff Gural’s GFP enters Chrysler Building talks






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