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    Home»Real Estate News»Michael Banner on why HECM for Purchase failed to take off

    Michael Banner on why HECM for Purchase failed to take off

    Team_WorldEstateUSABy Team_WorldEstateUSAMarch 23, 2026No Comments7 Mins Read
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    A reverse mortgage product as soon as hailed as a possible game-changer for retirement has largely failed to achieve traction, not due to its design however on account of shortcomings inside the trade itself.

    That’s in response to Michael Banner, a nationwide reverse mortgage educator and chief for American Pacific Mortgage (APM), who’s getting ready to handle the HECM for Purchase program in a March 24 webinar for HECMWorld.com.

    In an interview with HousingWire forward of the webinar, Banner shed some gentle on this system. He emphasised the necessity for a shift in mentality, together with higher recruitment and collaboration with ahead mortgage professionals.

    Editor’s word: This interview has been edited for size and readability.

    Sarah Wolak: Michael, inform me about what the webinar plans to cowl?

    Michael Banner: Nicely, the webinar that we’re planning to have might be a little bit uncommon as a result of it’s all reverse mortgage individuals. I want it had been Realtors and different individuals.

    The reverse mortgage world is responsible of preaching to itself. I’ve been a little bit exhausting on the trade that I really like a lot, and my reverse mortgage brothers and sisters, however our trade tends to get on LinkedIn and inform everyone how nice we’re. I agree with how nice we’re, however no person does reverse mortgages. Financial planners nonetheless don’t like them, long-term care individuals nonetheless don’t like reverse mortgages, and 90% of the world nonetheless thinks we take their home — which we don’t. The trade is our personal worst enemy.

    So far as HECM for Buy, Nobel Prize winners in economics stated when it got here out in February 2009, as a part of the Housing and Financial Restoration Act (HERA), that it will actually change the way in which America retires. However the reality is, it has in the end failed. That’s not an opinion; that’s math. It represents lower than 3% of the reverse mortgage world, so my premise on that is that this product hasn’t failed the trade, the industry failed the product.

    It’s an amazing product, and tons of of 1000’s of seniors needs to be utilizing it, not dozens. The webinar will deal with how the trade fails the acquisition reverse mortgage, how we repair it, and the way we deliver it to Realtors and educate them.

    You realize, fairly frankly, the reverse mortgage trade has little to no expertise within the buy world, and that’s what’s hurting us probably the most. Within the reverse mortgage world, the nice majority of it’s not in a way of urgency.

    SW: Quite a lot of reverse professionals nonetheless deliver up product stigmas. Why do you assume that’s nonetheless prevailing?

    MB: The acquisition reverse mortgage has been round since 2009. Common reverse mortgages have been round since 1964, and other people nonetheless hate them. The rationale individuals have a foul style of their mouth about that is that till the twenty first century, it was a needs-based, overpriced product of final resort.

    Then, round 2009 to 2010, the U.S. Division of Housing and City Growth (HUD) took the reverse mortgage, ripped it aside and put it again collectively — eliminated junk charges, capped origination charges. However for about 40 years, we had been a rip-off trade.

    I all the time use this analogy: When you’ve got a superb restaurant expertise, you inform three or 4 individuals. When you’ve got a foul one, you inform 10. That’s what occurred right here.

    I’ve finished large speeches for monetary planners particularly. I inform them, “Reverse mortgages don’t take the home. Your kids aren’t dropping your inheritance.” I’ve had so many individuals arise and go, “Mr. Banner, I do know we’re paying you to be right here, however I’m calling bull, as a result of I’m 52 years outdated, and I keep in mind once I was youthful, my grandmother dropping a home to her reverse mortgage.”

    The horror stories are actual. However the reality is, at the very least for the final 16 years, it’s been an amazing product. We shield the youthful borrower, the surviving borrower, we shield the estates. No one can do what we do. However when was the final time you noticed anyone say that, apart from on a reverse mortgage group on LinkedIn?

    Final yr, Realtors offered 5 million houses. I believe I don’t have it in entrance of me, however I imagine 16% or 17% of these houses had been offered to individuals above the age of 62, which means 800,000 houses had been offered to individuals above 62. I don’t keep in mind what number of reverse mortgage purchases we did. I believe one thing like 300.

    SW: What’s holding the trade again from selling HECM for Buy?

    MB: I believe it’s the trade practices of hiring, as a result of there are some nice corporations on the market doing reverse. However there are only some large gamers left they usually tried to start out reverse mortgage divisions. And take a look at the HECM 50 lists — they’ve 5,000 mortgage officers, and final month they closed 22 reverse mortgages. And once more, I believe one of many issues is that we don’t converse the identical language because the common mortgage world.

    The ahead world has mortgage quantities; we’ve principal limits. They’ve LTVs; we’ve PLFs. Even the software might be intimidating for those who solely use it sometimes.

    SW: For the everyday LO who provides ahead merchandise, do you assume it’s too exhausting for them to bridge over to reverse mortgages, or is there simply little motivation to?

    MB: It’s the dearth of motivation; they’ve this dangerous picture that the Realtor goes to get mad at [them], my monetary planner goes to get mad at [them] if I do a reverse mortgage. However reverse is less complicated. The ahead world needs to be wrapping their arms and their coronary heart round reverse mortgages, however no person’s satisfied them to try this.

    SW: What’s one of the best ways to teach professionals and fight misconceptions round reverse mortgages?

    MB: This product is surrounded by extra misinformation and half-truths than every other product within the historical past of the monetary world. There’s just one strategy to do it: training.

    It’s like annuities. Forty years in the past, individuals didn’t belief them. Now they’re mainstream [because] you had the most important insurance coverage corporations within the nation with hundreds of thousands of brokers, educating and pushing. It’s going to take us some time as a result of we haven’t even began but.

    SW: What are the treatments?

    MB: Our trade, like many different industries, is aging out. The trade itself has to recruit. No one in faculty says, “I can’t wait to be a reverse mortgage skilled.”

    Second, cease attempting to persuade [loan officers] that they will’t do it. Let’s persuade them to take a reverse mortgage companion, as a result of it’s exhausting to show that ahead individual a completely new a part of the mortgage world. We’ve to vary the construction of the trade, we’ve to marry the ahead mortgage world — and we needs to be married, as a result of each shopper turns 62 finally.

    Additionally, that is key, you need to converse to Realtors of their language. You must present them why it’s to their benefit to try this, and we’re going to speak about that quite a bit in my webinar. It’s not about main along with your coronary heart. It’s “what’s in it for me?”

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