As president of Sotheby’s, Abbasi will oversee strategic development efforts, together with advertising and technology initiatives and recruitment of brokers.
“Sotheby’s Worldwide Realty Canada represents some of the revered names in world actual property,” he mentioned. “What drew me to [them] was clear: an iconic model with a real dedication to the unbiased advisors throughout Canada who’ve chosen to construct their companies right here and to the shoppers they serve. That type of alignment is uncommon.
“Having spent my profession constructing firms on the intersection of actual property and fintech, I’ve seen what’s doable when gifted entrepreneurs are supported by the suitable platform, instruments and management. I’m excited to carry that perspective right here to foster a tradition of excellence and innovation and to proceed elevating the bar for what our advisors and their shoppers can anticipate from us.”
Abbasi succeeds Effi Barak, who has served as interim president since April 2025. The corporate mentioned Barak will step down following the completion of the management transition.
Tara Brown — CEO of Peerage Realty Companions — mentioned Abbasi’s background aligns with the brokerage’s path.
“Mustafa’s distinctive mix of entrepreneurial and company actual property management, deep digital experience and Canadian market perception uniquely positions Sotheby’s Worldwide Realty Canada to satisfy the evolving expectations of shoppers and advisors, whereas strengthening our management in Canada’s luxurious actual property market now and sooner or later,” Brown mentioned.
