Property Markets Group’s Kevin Maloney didn’t mince phrases about 111 West 57th Avenue.
“From an architectural viewpoint, it’s a marvel,” the agency’s founder mentioned of the Billionaire’s Row supertall that rises over 1,400 ft excessive but is simply 60 ft large. “Financially, it was a catastrophe.”
Maloney spoke in regards to the challenges of the mission confronted on Tuesday at a panel on supertall growth on the Nationwide Affiliation of Actual Property Editors’ annual convention in Miami.
“We not too long ago accomplished, and probably not too efficiently, this tiny tower in Manhattan,” he mentioned. “That mission took us about 11 years.”
Chatting with a bunch of reporters afterward, Maloney pointed to a tough gross sales surroundings when the mission launched gross sales in 2018 — already delayed two years due to a softening market — that solely grew to become more difficult after the onset of the pandemic shut down the town beginning in 2020.
Maloney’s PMG developed the mission starting in 2013 with Michael Stern’s JDS Growth. The builders defaulted on a $725 million mortgage from Apollo World Administration and AIG in 2017 after rising building prices led to capital shortfalls.
Almost a decade later, the constructing appears to be cashing in on its original promise. Sotheby’s Worldwide Realty dealer Nikki Discipline and her staff took over gross sales of the constructing from Corcoran in July 2024 with 23 models left to promote.
Discipline’s staff has gone on to promote $480 million in closings and contracts since taking up, in line with knowledge beforehand offered by Discipline’s staff, together with offers for a triplex penthouse asking $56 million and a duplex penthouse asking $45 million.
The gross sales progress has helped pay down a $200 million loan, which was senior to Apollo’s debt, leaving Apollo because the mission’s sole lender.
On the panel, Maloney spoke in regards to the challenges of growing in New York, the place land prices have continued to rise lately. “There’s extra capital required, and it has to get considerably extra in return,” he mentioned.
However PMG has remained lively elsewhere, notably in Florida. Final month, the agency, together with Lion Growth Group, Eden Residential and Sterling Equities, launched a short-term rental-friendly Palm Tree-branded condo project in Miami.
PMG additionally has two condominium tasks in Miami’s Wynwood neighborhood with Lndmrk Growth, one utilizing the Frida Kahlo model. The developer has additionally launched gross sales this yr on the second section of a Brickell condominium growth and its deliberate Delano Residences Miami, a supertall utilizing the Artwork Deco Miami Seaside resort model.
Regardless of Maloney’s phrases of warning, PMG has not written off New York solely. Final month, the agency and The Carlyle Group secured a $370 million bridge loan for its 517-unit property in Gowanus.
Learn extra
How 111 West 57th went from Billionaires’ Row dud to darling
Residential
South Florida
PMG, partners launch Palm Tree-branded Miami condo project
PMG, Carlyle refinance 517-unit development in Gowanus
