The agency describes the product as a brand new premium itemizing resolution designed to seize extra consideration and assist sellers enhance the visibility of their listings. Highlight Listings give properties premium placement on the web site and options an expanded picture gallery.
Along with the launch of Highlight Itemizing, Realtor.com additionally rolled out enhanced options of its Local Expert advertising and marketing product. The corporate mentioned the improved options enable brokers to showcase latest gross sales, rankings or opinions, in addition to construct credibility with potential shoppers by means of focused, high-visibility adverts, and enhanced profiles.
“Because the market shifts in favor of consumers, brokers want instruments that not solely promote houses to motivated consumers but in addition elevate their private model,” Owais Siddiqui, Realtor.com’s senior director of product administration, mentioned in an announcement. “Highlight Listings and Native Professional ship a robust mixture – Highlight Listings helps sellers elevate visibility with severe consumers, whereas Native Professional helps brokers to construct lasting model recognition and drive new enterprise.”
Collectively, Realtor.com mentioned these two launches assist empower brokers to spice up their visibility in search outcomes on the location and strengthen their private model with consumers and sellers.
