Greater than half (56%) of companies cited housing affordability as its largest problem getting into 2026, with rising prices (36%) and native financial circumstances (35%) additionally garnering massive response shares.
Regardless of these ongoing headwinds, companies are cautiously optimistic.
Thirty-eight p.c count on profitability to extend in 2025, in contrast with 30% in 2023 — the final time the survey was performed.
“Actual property companies are on the frontlines of the trade and are seeing firsthand how housing affordability and native financial circumstances are impacting their purchasers,” stated Jessica Lautz, NAR deputy chief economist. “Corporations are additionally experiencing the rising value of working their companies. Whereas the present actual property market is difficult, nearly all of companies count on profitability to at the least stay secure.”
The report analyzes agency demographics, construction, and enterprise traits — drawing from NAR broker-member responses to evaluate present tendencies and expectations throughout the actual property panorama.
Further highlights from the 2025 report embrace:
- Repeat purchasers account for 46% of home sales quantity; past-client referrals account for 44%.
- Thirty-five p.c of companies are actively recruiting, down 5 proportion factors from 2023.
- Eighty-one p.c function a single workplace, unchanged from 2023, with a mean of two full-time licensees (down from three).
- Residential companies have operated for a mean of 19 years, up from 16 in 2023.
- Business companies have operated for a mean of 25 years, according to 2023.
- Seventy-one p.c of companies encourage brokers to pursue certifications and designations.
- Sixty-one p.c encourage extra coaching lessons.
