Has Chobani soured on Noho?
Virtually two years after the Greek yogurt big introduced plans to show a brand new workplace constructing at 360 Bowery into its international headquarters, its much-hyped “Chobani Home” stays conspicuously quiet.
The 22-story boutique constructing on the southwest nook of East Fourth Avenue seems completed on the skin. However inside, there’s little signal of the bold workplace and neighborhood hub that Chobani unveiled in October 2024.
The bottom flooring, the place Chobani introduced plans for a neighborhood kitchen serving nutritious meals to folks in want, is hardly greater than a concrete shell. The remainder of the constructing is empty. No workplace employees are clocking in but.
It’s a good distance from the imaginative and prescient Chobani pitched almost two years in the past when it leased your complete 121,000-square-foot constructing and introduced an anticipated opening within the fourth quarter of 2025. On the time the lease was signed, The Actual Deal reported asking rents that ranged from $120 per foot to $200 per foot for the 5,812-square-foot penthouse.
In a press launch, the corporate described Chobani Home as a “new mannequin for city improvement” that would come with its international enterprise headquarters, an “innovation heart” the place meals scientists would work to eradicate international starvation, an experiential retail house and an incubator lab for NGOs and nonprofits.
Gov. Kathy Hochul touted the corporate’s 30-year dedication as “a testomony to our various expertise, expertise and industries.” The constructing would additionally home a nonprofit based by Chobani CEO Hamdi Ulukaya that helps refugees discover jobs, the corporate stated.
It was meant to be a form of company and civic heart, with yogurt. However the fourth quarter got here and went. Chobani has moved out of its longtime Lafayette Avenue digs to 53–55 Seashore Avenue in Tribeca, the place it signed a 56,000-square-foot lease in February, in accordance with Colliers. The identical month, it signed a short-term 21,100-square-foot lease at 99 Hudson Avenue, in accordance with Crain’s.
Maybe the brand new headquarters are simply taking longer than anticipated. A safety guard on the Bowery constructing stated the plan continues to be for Chobani Home to open there in some unspecified time in the future. The owner, a partnership that features Charles Blaichman, SK Growth’s father-and-son workforce Abe and Scott Shnay, and the Ironstate Properties brothers Michael and David Barry, didn’t reply to requests for remark. A Chobani consultant declined to remark.
In the meantime, Mayor Zohran Mamdani this week appointed Ulukaya, a Turkish immigrant who based Chobani in 2005 after shopping for an upstate yogurt plant and is now price about $12 billion, to his new business advisory council.
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