The answer comes as brokers more and more juggle a number of platforms to evaluate danger.
A 2026 commissioned survey by Forrester Consulting on behalf of TransUnion discovered that 48% of actual property professionals use 4 or extra instruments to guage security dangers and make sure contact info.
Almost half of these surveyed mentioned they might not discover contact info for potential shoppers utilizing their current instruments.
“If I’ve to go looking for the info and searching in a number of locations, there’s two huge points with that,” mentioned Melanie Zimmerman, president of TransUnion Danger and Different Information Options. “Am I wanting in the best locations? And am I wanting in the most effective locations? After which is the info itself going to be sturdy and complete?”
Realtors regularly meet strangers alone in vacant properties, a situation Zimmerman described as a “excellent storm” of potential danger.
The Forrester survey discovered an important info agents need when assembly new shoppers consists of property possession standing and addresses (57%), legal offense historical past (43%) and whether or not an id is suspected of fraud (40%).
Zimmerman mentioned legal information — together with intercourse offender registry info and identity verification included in TruLookup — can function vital pink flags.
“Having the ability to validate based mostly on info that the buyer gives to you or based mostly on info you would possibly see within the caller ID when it comes to their telephone quantity is vital,” Zimmerman mentioned. “Then, with the ability to use that info to triangulate the info that you just’re being advised is the individual’s info, versus what the system exhibits, can be essential.
The app permits brokers to run security checks earlier than in-person conferences and confirm that an individual claiming to personal a property is certainly the authorized proprietor — a rising concern amid rising title and deed fraud.
“When it comes to knocking on a door, with this answer, you wouldn’t have to try this,” Zimmerman mentioned. “The software in your hand and the app will allow you to do these searches.”
TruLookup for Actual Property shall be obtainable in early April via taking part associations and brokerages.
