In a bid to jumpstart gross sales at its West Aspect condominium from passive to energetic, ZD Jasper has swapped out gross sales groups.
A Serhant New Improvement staff led by Brian Chan and Marzena Wawrzaszek is taking on gross sales on the 121-unit growth at 499 Ninth Avenue, generally known as the Vita. The undertaking has been billed as the biggest passive home condominium within the metropolis.
Gross sales launched on the two-tower growth in Might 2025 with a staff led by Douglas Elliman’s John Gomes. However within the 10 months since then, solely 19 of its 121 condos — 15 p.c — have discovered consumers. The Elliman staff appeared to take down its listings from the undertaking in November.
The undertaking, which sits on the north finish of the neighborhood, is the results of a considerably odd assemblage. The event’s north and south towers are bisected by an 11,000-square-foot, five-floor walkup owned by Pinnacle Group, which bought ZD Jasper the land and extra air rights in 2022 for $48 million.
The developer secured $103 million in financing for the undertaking in 2023.
The one public listings are on the 63-unit north tower, the place models are asking a median of $2,251, based on Marketproof. Costs vary from $1.15 million to $5.5 million for a penthouse.
The 2 towers stand at simply 12 tales, placing them at odds with hulking developments close by, together with Associated Corporations’ skyscrapers at 15 Hudson Yards and 35 Yards.
The properties are practically bought out, however took years to promote, and usually traded models after a series of steep discounts — in a single case, as a lot as 50 p.c — from the unique providing plans. Closings on the 284-unit 15 Hudson Yards averaged $2,850 per sq. foot and closings on the 143-unit 35 Hudson Yards have averaged $2,460 per sq. foot, based on Marketproof.
ZD Jasper’s bet on the West Side is a part of the agency’s push into Manhattan. Based by Tom Wu in 1996, ZD Jasper has traditionally targeted its growth efforts in Queens. However since firm scion Jasper Wu joined the agency in 2019, it has purchased up a number of growth websites round Hudson Yards, in addition to one on the Higher East Aspect.
Along with its assemblage for the Vita, ZD Jasper has deliberate a 40-unit condominium at 439 West thirty sixth Avenue referred to as the Sorin, which Serhant expects to launch gross sales at within the second quarter of this yr. The developer additionally picked up a 3rd set of properties — 430 and 434 West thirty seventh Avenue and 429 West thirty sixth Avenue — from Extell in March 2022 for $52 million, the place it has filed demolition plans.
The developer additionally has an Higher East Aspect 24-unit condominium within the works at 171 East 86th Avenue, the place it landed $73 million in construction financing from Madison Realty Capital in August 2025.
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