Based mostly on three years of luxury home sales knowledge and a survey of greater than 100 Coldwell Banker specialists, the report concludes that youthful, prosperous patrons are redefining luxurious actual property priorities — emphasizing life-style match, long-term worth and performance over conventional standing markers.
“The subsequent generations are inheriting a historic quantity of wealth and approaching luxurious with intention,” mentioned Michael Altneu, vp of the Coldwell Banker International Luxurious program. “They’re selecting properties that mirror their identification, assist their day-to-day life and shield long-term monetary worth. For a lot of, actual property has turn into a strategic piece of their wealth planning and a sanctuary for his or her well-being.”
Luxurious market diverges from broader housing tendencies
Because the wealth switch accelerates, the report finds that luxurious housing exercise has began to separate from broader residential market circumstances.
Whereas increased rates of interest and affordability pressures have slowed exercise in some segments, prosperous patrons proceed to broaden their actual property holdings.
Since 2020, world wealth amongst high-net-worth people has grown by almost 40% — together with a 29.4% improve in actual property holdings — reinforcing property’s position as a long-term retailer of worth.
Practically 80% of surveyed luxurious brokers described their native markets as “resilient,” citing steady pricing and constant stock turnover. Within the U.S., luxurious single-family home prices rose 3% in 2025, whereas gross sales elevated 4%, based on the report.
“What we’re seeing is confidence, not warning,” Altneu mentioned. “Luxurious patrons are staying lively, costs are holding, and demand is concentrating in markets that supply life-style depth and long-term stability. That’s why these markets proceed to carry out.”
U.S. positioned as major beneficiary
The report identifies the U.S. because the main beneficiary of the worldwide wealth switch, with an estimated $2.4 trillion in home real estate anticipated to alter palms over the subsequent 10 years.
People with web price between $5 million and $30 million are projected to drive almost two-thirds of U.S. property transfers.
Since 2020, funding in U.S. luxurious actual property amongst patrons with greater than $5 million in web price has elevated almost 60% — far outpacing development in different nations.
Luxurious patrons are additionally more and more directing discretionary spending towards actual property — a development the report refers to as “nest investing.”
Excessive-net-worth households are prioritizing upgrades to major residences and acquisitions of second or life-style properties over private luxurious items.
Dwelling-related spending amongst households with web price above $30 million is projected to develop sooner than spending on luxurious client merchandise. Demand can be accelerating for properties priced between $3 million and $10 million.
“Youthful patrons are approaching asset allocation otherwise than older generations,” Altneu mentioned. “They’re weighting actual property extra closely of their portfolios, signaling a choice for stability, utility and long-term worth.”
New luxurious hotspots emerge
Shifts in wealth migration are additionally redrawing the luxurious actual property map.
The report highlights rising luxurious markets within the U.S. South and Midwest, together with Atlanta, Nashville, Dallas, Salt Lake Metropolis, Minneapolis and San Diego.
These markets are attracting prosperous patrons attributable to financial variety, life-style facilities and relative stability — traits as soon as related primarily with legacy luxurious hubs reminiscent of New York and London, the report added.
“Prosperous patrons have extra geographic flexibility than ever earlier than,” Altneu mentioned. “As wealth turns into extra cellular, patrons are selecting completely different cities, and that shift is altering the place luxurious demand concentrates globally.”
Practically 40% of surveyed brokers mentioned minimal bed room and loo counts have been non-negotiable, whereas properties with 5 or extra bedrooms accounted for almost two-thirds of luxurious single-family inquiries.
The typical luxurious single-family residence offered in 2025 measured roughly 4,250 sq. ft — almost twice the scale of the common new U.S. residence.
“For at present’s ultra-luxury patrons, particular traits matter,” mentioned Jade Mills, president of Jade Mills Estates and worldwide ambassador of the Coldwell Banker International luxurious program. “They need properties with presence and lasting worth, together with acreage and privateness, eternally views and architectural high quality. Houses should inform a narrative to really stand out.”
